Aaron Price
I build organizations of people and agents that deliver products and digital experiences
Digital executive helping organizations scale through strategic product development, high-performing teams, and transformational technology leadership.
Proven Impact at Scale
Driving measurable business outcomes through digital transformation, platform strategy, and high-performing team leadership.
Career Journey
25+ years of progressive leadership in travel, hospitality, and consumer technology—building high-performing teams and driving measurable business outcomes.
Caesars Entertainment
SVP, E-commerce & Digital Products
Leading digital transformation for one of the largest gaming and hospitality companies in the world, overseeing the complete reimagining of caesars.com.
Royal Caribbean
Digital Transformation Leader
Spearheaded enterprise-wide digital transformation initiative, modernizing technology infrastructure and customer-facing platforms.
Harman International
Technology Leadership
Built foundational expertise in consumer technology and digital product development at a global leader in connected products and solutions.
Royal Philips North America
Sr. Manager, Digital Marketing - Americas
Led North America digital marketing, e-commerce, and brand experience programs for consumer electronics, lighting, and healthcare verticals ($10B business). Created cross-division digital strategy and leadership team.
Areas of Expertise
Deep specialization across industries, technologies, and leadership disciplines—developed through two decades of hands-on experience.
Industry Verticals
Technical Domains
Leadership Competencies
Leadership Philosophy
I've spent 25 years building and transforming technology organizations in hospitality and gaming—first at Royal Caribbean, then at Caesars Entertainment. That experience taught me something that shapes everything I do now: the organizational principles that make high-agency human teams effective are the same ones that govern successful AI deployment.
I believe transformation is evolution, not replacement. The question isn't whether AI will change how we work—it will. The question is whether we'll build organizations where humans and AI agents operate as genuine teammates, or ones where we're constantly fighting our own systems.
Coordination Over Control
The best teams—human, AI, or hybrid—don't succeed because someone's directing every move. They succeed because they share context, trust each other's judgment, and know when to hand off seamlessly.
Earned Autonomy
Whether it's a junior engineer or an AI agent, autonomy should expand as capability and trust are demonstrated. Start with guardrails. Prove reliability. Expand scope.
Practical Over Theoretical
I've led transformations with ample resources and transformations with significant constraints. Both taught me that frameworks matter less than execution, and execution requires honest acknowledgment of what's actually hard.
I don't promise guaranteed results—transformation is difficult, context-dependent work. What I offer is the perspective of someone who's been inside these challenges, not observing from the outside.
Let's Connect
Open to conversations about executive opportunities, advisory roles, speaking engagements, and strategic partnerships.